Bushwick Daily · Playbook/Phase 1

Grocery Price Index

Phase 1 · Research & Context

Research Brief

Understand the story before you pitch it — what a price index is, why it's live in Bushwick now, what's already been written, and what yours adds.

Prepared by *
Date

A. Frame the story

Working title

A rough headline — you'll sharpen it in the pitch. Say what the piece is, not just its topic.

In your own words, what is a grocery price index?

One short paragraph. If you can't state it plainly, read more first.

Why is this newsworthy right now?

Name the peg — the specific current event or trend the story hangs on. Don't settle for "prices are high."

B. Prior Bushwick Daily coverage

Read all three before you go further. For each, note what it did and where it falls short — that gap is where your piece lives.
· 2017 — Reality Check: We Compared the Prices in 9 Grocery Stores in Bushwick & Vicinity (a full basket across nine stores — the closest model for this).
· 2021 — We Compared the Bushwick Area's Grocery Stores So You Don't Have To (store-by-store ratings and a smaller cart; linked an interactive data viz).
· Whole Foods Is Coming to Bushwick (context for the premium / national-chain angle).
For each prior piece: what it measured, what's strong, what's missing or outdated
BD piece (year)Basket & stores it usedWhat's strongWhat's missing / outdated

C. How others have done it

Comparable price-index or cost-comparison pieces elsewhere

Find 2–3 from other outlets, local or national. For each: the link, their method, one thing to borrow, one thing to do better. Search terms like "grocery price comparison," "basket of goods index," "we compared grocery prices."

D. Preliminary findings you can cite

Real data points, each with a source and a link and a date. Examples: NYC vs. national food inflation; food-insecurity or SNAP rates near Bushwick; how many grocery stores serve the area; specifics of the Mamdani plan. Chase the primary figure (an agency, a comptroller's report) rather than repeating a number secondhand.
Findings / statistics
Finding / statisticSource (outlet or agency)LinkDate

E. Context to verify — treat each as a lead, not a fact

The Mamdani city-owned grocery plan

Confirm the specifics yourself: how many stores, what operating model, which sites, and the local angle. A starting point is Bushwick Daily's own coverage of the plan; go past it to primary sources. Cite what you use.

The Amazon / Whole Foods situation

What changed in 2026, and why it bears on a Bushwick grocery story (the premium-chain angle and your delivery-app decision).

F. Angles, gaps, and open questions

Three possible angles

Three genuinely different framings. You'll argue for one in the pitch — don't pre-commit here.

What does our piece add that the prior ones didn't?
Open questions you still need to answer

G. Running source list

People, datasets, and documents to come back to
Source / person / datasetTypeLink or contact

Coordinator review

The Coordinator (who also edits) records the decision here. You don't start the next phase until this reads Approve.

Decision
Notes / what to fix
Reviewed by
Date
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