Phase 8 · Social & Promotion Package — Bushwick Daily Grocery Price Index

Prepared by *

Date

A. The hook

3–5 highlight stats (from the Findings Memo)

The most shareable numbers.

B. Platform copy

Bushwick Daily is on Instagram, TikTok, X, Threads, Facebook, and YouTube. Write for each — don't paste one caption everywhere.

Instagram feed caption

Hook first line, the payoff stat, a line of context, CTA to read + link in bio.

Instagram Stories sequence (3–5 frames)

One idea per frame; last frame is the link sticker.

TikTok / Reels script #1

Hook in the first three seconds, then three findings, then "full breakdown at Bushwick Daily." Add shot notes — where you're standing, what you hold up.

Script #2 (alternate angle)

X / Threads thread (3–5 posts)

Which visual goes on which platform

C. Amplification

Posting schedule

Day and time per platform.

Accounts to tag or DM for a boost
Account (@handle)	Platform	~Followers	Why relevant + the specific ask

Draft the outreach DMs

Link-tracking note

The UTM tag on the shared link.

Coordinator review

The Coordinator (who also edits) records the decision here. You don't start the next phase until this reads Approve.

Decision

Approve Revise — see notes Hold

Notes / what to fix

Reviewed by

Date